Naturally, having a website that looks amazing is really important if you want people to choose you over your competitors, but what about getting them onto your site in the first place? In our minds, there are THREE key questions that you need to ask yourselves about your customers before even starting to design or develop a new website. If you don’t ask these questions…there’s a pretty good chance that your site will never truly deliver as much as it could.
- What do we want our customers/clients to do on our site?
- How do we get those people in our target audience to visit the site?
- How can we get the people who do visit our website to do what we want them to do to sustain/grow our business?
Simply put, who are you targeting? How will you reach them? What do you need them to do to earn you money? Okay, so the last one may sound a bit extreme, but we’re right, aren’t we? If you’ve got a startup business, you’ll probably need it to earn you some money, to do that you need customers/clients. You’ll most likely either need them to buy something or pay you for a service of some sort, so you kinda need to know how you get them to do that via your website. Thankfully for you, if you’re not sure how to make that happen, no worries – you haveStartup Smart.
Just having a website isn’t enough. If you don’t set KPI’s (Key Performance Indicators) for what you want the site to do and achieve for your business – there’s really not much point in having a website at all. As nice as it would be, we cannot simple develop a website makes you a fortune from whatever product or service we’re selling without a plan, targets and a strategy of how to get there. This is why we’re differnet to most companies.
Lets break these questions down a little more.
What do we want our customer/clients to do on our site?
Are you selling something? Online ordering of products? Offering a service? This answer will be different for every startup but they all have one thing in common. You all want people to use your website, and you want them to be impressed, trust your business and choose you for their purchase/enquiry.
How do we get those people in our target audience to visit the site?
There’s no perfect cocktail that is the perfect recipe for every business, but usually it consist of a mix of the following:
Quality Content | Social Media | Advertising | Email Marketing
None of these options are a guarantee of success, some won’t work for your startup, some may well work perfectly. It’s about using the mediums where your target audience is present! If you’re targeting teens or people in their early 20’s with a service you may want to consider TikTok or Instagram. If you’re looking for People over 60 to buy your product, you may consider email marketing – it all depends on who you’re targeting.
How can we get the people who do visit our website to do what we want them to do to sustain/grow our business?
If you iudentify who your target audience is and where you can reach them, you should be able to get them onto your website. But then it’s all about converting visitors into customers/clients.
This is where the design and layout of your website is vital. It has to be clear, simple, offer an effortless user journey and allow your visitors to get to the things they’re interested in as quickly and effortlessly as possible. If you make it too hard, you’ll lose a huge chunk of them. We get what an ideal user journey looks like, we understand user experience is key – let us help you convert visitors into customers/clients.
All sound a bit overwhelming? No worries, if you don’t want to, you don’t need to do anything. The Startup Smart can do all of this for you!
We’ll make your website shows up in Google Search Results for the things your target audience is searching for. We’ll help you identify what your target audience is and the best place to reach them too. Finally, as we only build websites that are designed to convert, you should be in a pretty good place to take your startup to some dizzy new heights.
Interested? Get in touch.