So, what is SEO? You’ve probably heard of SEO or Search Engine optimisation before, but maybe you’re not quite sure what it means for your startup. Well… get ready because we’re about to hit you with some knowledge. SEO or Search Engine Optimisation is the process of growing the quantity (and quality) of traffic to your website through search engine results (such as Google etc). The beauty of SEO is that, unlike paid search or PPC, it’s all au naturel, which means you’re not having to pay specifically, to show up in search results. On average, over the last year or so, 83% of traffic has come from organic search results with only 17% coming from paid search/pay-per-click campaigns. SEO and Organic search are the boss.
- Credibility and Trust
By appearing at the top of the organic search results, people may get the impression that you must be the authority on this subject. Afterall, why would somebody who doesn’t know what they’re doing show up 1st in Google? A lot of web users have also become quite savvy these days, knowing how to spot a Google Ad vs an organic result – people also know that anyone can show top of the ads search results, you just have to pay the right amount!
- Location, Location, Location!
When people search for a business that offers products or services they need, Google is more likely to show them local results, based on their location when searching. The same way if you search for a coffee shop in Aberdeen, Google wouldn’t show you a Café Nero in London… it’s all about relevance. Carrying out local SEO is a very effective way of marketing your local business online, as it helps promote your products/services to a local audience, who are more likely to trust/use you. Recent studies show that 46% of Google searches are looking for local service/products. Point proved!
- It’s cheap (ish)
Don’t think of SEO as just a marketing cost, without doubt, it is an investment into your businesses long term future. In the grand scheme of things, SEO is relatively cheap when compared to many other marketing services and could make a big impact on your startup. These days, it really is quality over quantity, so it’s imperative you’re investing in producing quality content, whether you’re writing it yourself or using a service like ours!
- Ring, ring – mobile SEO
Mobile internet usage is at an all-time high, with almost 70% of all web traffic now coming from a mobile device such as a phone or tablet. As you can imagine, over recent years mobile traffic has increased by over 200% and so more and more businesses are seeing the benefits of their websites being not just mobile responsive, but mobile first. If your site isn’t at least mobile responsive, you can kiss goodbye to showing up towards the top of Google searches for mobile users! EVERY WEBSITE WE BUILD is mobile responsive. So just ask… we’ll look after you.